Muhaan Group

In our team, the biggest problem wasn’t lack of leads, it was lack of focus. Everyone had their own opinion on which accounts mattered, and decisions were driven by intuition more than evidence. What helped me personally was leaning into tools that rank accounts based on actual likelihood to convert instead of just firmographics. I used CloseFactor mainly because it quietly analyzed patterns across accounts and surfaced which ones deserved attention right now. The buying signals part was especially useful, since it caught things like hiring spikes or role changes that usually mean internal movement and possible budget shifts. I also liked having quick overviews of accounts without jumping between CRM, LinkedIn, and random notes, because context really changes how you approach a conversation. Alerts were another underrated feature, not flashy, but they kept me from missing moments that matter. For reference, this is the exact page I saved back then and still keep bookmarked: CloseFactor Discount. Not recommending it like a silver bullet, just sharing what I actually used. My advice is to combine signals with human judgment, because tools point you in a direction, but the rep still has to read the room.